Cosmetic Dentistry Market Trends & Growth (2021)

How The Cosmetic Dentistry Market Keeps on Growing

  • The Global cosmetic dentistry market is expected to rise to £25.16 billion by 2026
  • Patients are expected to receive better deals and prices as the market grows to make cosmetic procedures more accessible
  • Alignment technology will see the biggest growth

Shocking research shows that many of the UK public are unhappy or self-conscious about their smiles and teeth.

“71% of British adults don’t feel confident showing their teeth when they smile for a photo. A third of these say it’s because of their discoloured teeth.” (Source).

On top of this, 30% of adults say they regularly experience dental pain!

This has lead to an increase in cosmetic dentistry activity as more and more patients explore quick and easy cosmetic procedures to improve their smile.

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Achieving the Instagram-perfect smile

before and after veneersToday’s age of digital media has meant that we all have higher expectations when it comes to our teeth more than ever.

The current social media trend identifies super straight white teeth as being the best.

The use of editing apps and filters have also encouraged people’s need to improve their aesthetics as making your nose smaller, lips fuller and teeth brighter is a few taps away.

This has meant that people have become obsessed and addicted to seeing this new and improved version of themselves that they try to recreate this image in real life.

However, people and patients are now also trying to ensure that their new look is natural and not fake-looking.

And with new advances in cosmetic dentistry, this has meant that minimally invasive procedures are on the rise and requested more than ever.

The most popular cosmetic trends

1. Braces

Believe it or not, tooth alignment is top of the list.

Moving away from traditional brace methods, patients are now turning to more discreet alternatives such as lingual braces (sit behind the teeth) and Invisalign, which uses clear removable aligners.

For most orthodontists, Invisalign is the gold standard.

Patients undergoing this treatment are required to wear the invisible aligners for 22 hours a day and can remove them when eating and cleaning.

Removing the need for inaccurate and messy moulds, Invisalign uses iTero; a special piece of technology that scans the mouth and shows you the results of what your new teeth can look like in under a minute.

2. Veneers

Improvements to veneer systems have meant that patients are able to makeover their smiles quickly and easily without overly prepping the tooth.

There are many, many reasons why veneer treatments have become so popular over the years.

Social media has given rise to celebrities showing off their beautiful set of veneers encouraging patients to act and achieve the smile they dream of.

As veneers fix a lot of oral health problems like discolouration, crooked teeth and alignment issues they can be used widely to treat a huge variety of patient concerns in one procedure.

Veneers are:

  • Highly realistic
  • Custom-made
  • Strong and durable
  • Minimally invasive

3. Tooth whitening

Patients who tend to be happy with their smiles turn to subtler forms of cosmetic dentistry like teeth whitening procedures to improve the colour.

With the ability to lighten teeth up to eight shades, the treatment can take just one appointment and be relatively inexpensive.