Britons Should Do More To Improve Oral Health

According to a new poll from marketing research company ICM, good health is one of the key factors that make Britons happy. Yet despite knowing how crucial good health is, many ignore taking the best care of their oral health.

The survey polled more than 2,000 respondents and found that one in ten Britons was only concerned about their oral health when visiting a dentist. A further 27% only thought about their oral health occasionally, the poll revealed.

Even more strikingly, one in four women admitted spending more money on skincare and bathing products than on toothpastes and mouthwashes. This shows, alarmingly, that a significant number of people are not taking oral health care seriously enough, which could eventually lead to more serious problems.

As a confirmation to this statement, the study also showed that around 11 million people have not seen a dentist in the past two years. Meanwhile, a recent study from Oral-B found that less than half of Britons were cleaning their teeth properly.

Despite the fact that these statistics do not reveal the actual state of people’s teeth and gums, they are a cause for concern, experts commented.

According to Dr Uchenna Okoye, Oral-B Smile director, poor oral hygiene can result in tooth loss and has been linked to a range of serious diseases, including diabetes and heart disease.

The message about the importance of oral healthcare starts not just like dental practice but when children are young. Dentists visiting schools and nurseries and educating the children and parents with oral hygiene demonstrations can only increase the importance of oral health. This will have the effect of reduced dental care for the population in the future.

Related Posts


Britons unconcerned about the effect their diet Britons are worryingly unconcerned about the effect their diet could have on their oral health, with men significantly less interested in the impact their choice of food and drinks has on their dental health than women.

According to new research, even though the majority of respondents recognised the link between dietary choices and oral health, almost three-quarters of them still choose to ignore it.


Oral health is more than brushing and flossing Healthy teeth require thorough care, which also means that we should avoid certain food and drinks that can damage tooth enamel.

This is something that is usually taught at an early age, but exactly which foods and drinks are considered good for our teeth?

Four Top Foods for Oral Health: Green tea can offer impressive protection for our teeth due to the complex compounds it contains, known as catechins.