The Great British Cosmetic Dentistry Rush

Popular Trends and treatments for Boomers and Millennials

Here at The Perfect Smile, we have seen an emergence of patients requesting the same procedures we often use on our celebrity clients.

Due to advancements in cosmetic dentistry, procedures have gotten faster and better, which means they are more accessible to all kinds of patients with all kinds of budgets.

And seeing how a perfect smile can literally open all a lot of doors and improve your appearance, there has been no surprise why so many young professionals are looking into fixing their self-conscious smiles. 

Most sought after procedures for Millenials: Aged 20-30

Millennials (anyone born between 1981 and 1996) spend three times the national average on dental treatment –

Cosmetic dental treatments like no-prep veneers available through 0% finance has allowed many patients in their early twenties and thirties not be held back by lack of funds.

The very thin, non-invasive veneers already desired by patients offer them fast and long-lasting fixes to their smile imperfections, which include crooked teeth, underbites, overbites, chips and cracks.

A flawless and straight smile resembles; status, wealth and health. Read more on how straight teeth have become a symbol of wealth at Healthline here.

So, how do millennials really feel about their oral health?

  1. Do your teeth make you feel uncomfortable?
  2. Does it upset you to feel this way?
  3. Do you perhaps have a genetic disposition to cavities, discolouration or other dental issues?

Is it ok to change something that makes you feel this way? The answer is yes.

  • One in five millennials has cut back on socializing because of dental problems.
  • 28 percent of millennials say the appearance of their teeth and mouth undermines their ability to interview for a job.
  • 38 percent of millennials find life “less satisfying” because of teeth and mouth problems.

Keep natural teeth intact

before and after veneersThe most popular treatments amongst this age category tend to boil down to the most efficient and least invasive procedures that do not damage existing teeth.

Therefore, a huge rise in no-prep veneers as well as regular veneer treatments have become the most popular, second to teeth whitening. 

This is because they offer patients the chance to makeover their smile without having to shave teeth down to pegs as often seen with dentists offering crowns and marketing them as veneers instead.

Not only can veneers immediately and quickly treat a wide list of oral health problems, but they offer the chance for patients to create the smile they have always wanted.

Not just for celebrities; now affordable for all

The rise of social media and accessible celebrity culture has defined a new standard of beauty.

This has made a smile one of the most important attributes of a person’s character and appearance.

As celebrities and influencers share their journeys on social media, millennials are educated on how easy and fast the veneer procedure is and how good it looks afterwards.

Enhance your appearance for LESS:

A straighter, perfectly aligned smile:

Instant orthodontics

Costs: From £700

This also refers to veneers like Durathin, Ultrathin and Lumineers.

This is because they require no prep-work to the underlying, existing tooth. 

On top of this, they can be placed the same day, which allows patients the opportunity to immediately and instantly upgrade minor bite problems, overcrowding, discolouration or gaps. 

To conceal stains, gaps and crooked teeth

Porcelain veneers

Costs: From £1,200

Where teeth whitening is unable to target stains, veneers are a very reliable option.

On top of this, as they are thin, strong and durable they can be used to fix a multitude of oral hygiene and condition problems.

A long-lasting solution, porcelain veneers are highly-rated and hugely popular.

They are mostly chosen over other treatments like braces because even though they are the slightly more expensive approach, they are a) much faster, b) do not discolour as easily and are more durable (discolouration cannot always be covered by fillings or teeth whitening methods and c) the results are more natural-looking and enticing. 

To fix overbites and underbites in half the time discreetly


Costs: From £2,000

clear bracesFor patients who are a bit wary of veneers or have heavier bite problems may wish to align their teeth first with invisible orthodontic aligners like Invisalign. 

Now, becoming highly-rated by young adults and adolescents, the procedure allows patients to carry out their treatments privately and discreetly. 

Taking anywhere from 12 to 18 months, the clear and removable aligners straighten teeth more comfortably and faster than fixed, metal braces.

Popular treatments for midlifers: Ages 40-50 

Baby boomers often demand more variety and higher quality.

Whilst older patients are also concerned with the aesthetics of their smile, it is important first, that they identify the quality of the procedures before they proceed to undertake them. 

Restoring youthful and healthy smiles

The types of dental treatments that we often see in this age group are heavy reconstruction work to the mouth.

This is purely down to ageing mouths, where patients are either experiencing tooth loss, decay or gum disease.

Treatments like dental implants, for example, are ever-so-popular because they offer patients a healthier, more hygienic smile as well as correcting appearance imperfections. 

Opting for implants instead of dentures

Before-After Multiple Missing TeethDue to the emergence of new technology, dental implants have fastly become the go-to treatment to replace multiple missing teeth

Using a titanium implant that is inserted into the jawbone, the implant acts as an artificial tooth root that is highly durable and strong. 

When it comes to quality, you cannot get better than this. See: Replacement teeth in a day.

Dentures, therefore, has become a treatment of the past as patients instead opt for improved comfort and a high-quality, natural finish.

For baby boomers wishing to no longer face a future with a glass full of water and teeth beside their bed, we have fast and instant treatments that can help you to avoid exactly this. 

Implant cost: From £1,250


Another focus for midlifer patients is to upgrade their smile in order to look and feel younger.

We cannot stop our bodies from ageing, however, there are premium treatments available for patients who feel insecure about their ageing look and wish to combat this. 

A lot of patients we meet have been fitted with poor, old crowns that are obvious to the eye and cast a dark link between the tooth and the gum line. 

This can certainly be a factor to an aged appearance.

We are proud to be able to offer patients new replacement crowns that have advanced in technology over recent years that can reverse this effect. 

Alternatively, porcelain veneers have become the favourable option as they are thinner, more natural-looking and minimally invasive.

Comparing the cost

Due to the advancements and improvements in technology for adult orthodontics, which offer adult patients faster treatment times and a more private experience, it can cost around the same amount of money as being fitted with a new set of teeth; veneers.

This can be especially true if there is a lot of additional work needed.

Therefore, patients, instead make their decisions not so much based on cost but based on what the final outcome will look like. 

Rather than seeking the Hollywood smile, patients look to wafer-thin veneers, which give the impression of real and natural teeth.

See what they look like for yourself here.