Our values

Since 1994, the perfect smile studios have looked after thousands of local patients.

We have literally looked after 10 of thousands of patients and would like you to be our next.

Our Values


We provide ethical advice and treatment solutions for over 5000 patients a year.


The vast majority of our patients stay with the Perfect Smile for years. We are often recommended to friends and family. We believe in transparent communication to build a long-term patient-dentist relationship built on trust and respect.


We are committed to looking after our patients. We endeavour to create an ideal balance between our patients, our team and our dentists. This occurs with successful internal communication so that we all understand each other and can help meet our patient’s needs and requirements.

Dedicated, caring & professional

For 25 years we have been committed to looking after you at every visit. We want to understand your needs fully so that we can create that difference in your life by exceeding your smile expectations.

friendly & trustworthy

We are a friendly team that prides itself and is more than a business. We are patient focused with each team member receiving regular feedback from other staff and patients.

innovative technology

Our philosophy is to remain at the forefront of innovative dentistry. Hence, we are constantly driven to invest in your dental future by ensuring we are at the leading edge technology to continually improve what we can do for your gums, teeth and smile.

in the media and the press

We are regularly contacted by radio, TV, National newspapers and magazines that want to do feature articles on health, beauty and dentistry. Click here.

Next: Learn about Our Patients.

Find Us

From London, we are accessible via the M25 (just over an hour) or the A1.

Our highly-focused practice is 5 minutes away from Hertford East train station, and we have free onsite parking.

You can view the directions from your location here. OR click here for more information.

Please note we also have practices in London and Harley Street.